Why Extortion Likely Won’t Hurt Coinbase Stock

Starting today, we are beginning a new posting format for the Bits + Bips newsletter. 

Aside from the regular posts that you will continue to receive focused on one particular scoop or topic, once a week we will also send out a weekly report detailing our unique perspectives on the most newsworthy issues of the day. It will also include key charts, figures, and tables detailing which assets rose and fell the most, and why.

I am beginning today’s inaugural post with my thoughts on the newly revealed Coinbase data hack. As I show below, investors gave the company a bit of a pass — likely due to its sterling reputation and imminent arrival in the S&P 500. However, important questions still need to be asked of Coinbase, and the other exchanges looking to go public this year.

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Coinbase Is Being Extorted. What Does That Mean for Its Stock?

Although criminals bribed the exchange’s customer service agents and demanded a $20 million ransom, the stock has other tailwinds at its back.

Nothing in crypto’s 15-year history has been easy. So it makes sense that in the very week its first company, Coinbase, gets added to the S&P 500, that same firm discloses a massive data hack that could cost it as much as $400 million in restitution to affected clients.

And this is an exchange that has famously never been hacked. 

There is a lot to process when something like this happens in crypto, especially when it involves what many people see as the industry’s leading light. Is this the end of the hack? Is there more to be disclosed? Is my money safe? What is the next shoe to drop? Is this industry ready for the billions and trillions of dollars coming from TradFi?

As soon as the news broke I reached out to numerous analysts who cover the stock for comment. Nobody responded. I suspect it is because of the fluidity of the situation and a desire to get all of the facts before putting something on the record.

But that does not mean that you don’t want answers now. I suspect that many people reading this post are some of Coinbase’s 8+ million monthly active users. A large number of you are likely also Coinbase shareholders, either from purchasing it directly or via a passive holding. The stock was only down 5% on the day, but this extortion attempt could affect it in a number of ways in the coming days and weeks. 

A Hit, but Not a Knockout

First the good news. It appears that Coinbase, and by extension the industry, dodged a bullet. It does not appear that Coinbase itself was hacked — a more dangerous, or at least more damaging, scenario than its customer service agents being bribed. 

How do I know this? Aside from the exchange’s blog post and CEO Brian Armstrong’s clever video this morning where he turned the criminals’ $20 million ransom demand into a bounty on their heads, the company filed an 8K with the SEC this morning. 

This asynchronous form is used to alert the regulator, and the investing public, of a material event for the company. In this form the company was very clear that they know the true extent of the damage from this hack. It would be criminal to lie.

A Minor Dent in Coinbase’s Balance Sheet  

More good news is that this breach could not have happened to a better-equipped company, at least in terms of customer restitution. Coinbase has plenty of money in the bank to make any affected customers whole. 

In fact, the firm  just reported its Q1 earnings on May 8, revealing that it had over $8 billion in cash on its balance sheet and more than $10 billion in additional stockholders equity. Its promise to pay out up to $400 million in customer restitution will hurt, but it will hardly be fatal for the company. And that is even after subtracting $700 million in cash and $2.2 billion in stock to pay for its acquisition of Deribit, the largest deal in history.

Coinbase isn’t going to have to borrow money in private markets or dilute its shareholder base to raise those funds. It also won’t need to invent some token with the promise of a future payout to make clients whole. That is the benefit that you get from a well-run, audited, publicly traded company.

Why Joining the S&P 500 Is More Significant 

As mentioned earlier, investors have a similar sense of calm. COIN’s price was only down 5.02% on the day. While this is a meaningful drop, especially during a week when the company received such monumental news, it is far from the double-digit crashes that we typically see when a company falls massively short on an earnings prediction or faces an existential threat.

“Overall I think the addition to S&P 500 still dwarfs the impact of this news!” says Matthew Sigel, Head of Digital Assets Research at VanEck.

He did say that some analysts may penalize Coinbase’s future margins a hair if reshoring customer service adds to meaningful increases in operational costs. (They do not break out this figure in quarterly filings.) The same could happen if this hack is repeated (there are only so many $400 million checks the company can write). 

But, it is hard to underestimate the impact of Coinbase joining the S&P 500, the most famous index in the world. Billions of dollars track the S&P 500. In fact, the Wall Street brokerage firm Bernstein, well known to the crypto industry, suggests that when Coinbase officially joins the index on Monday that it could gain an additional $9 billion in buying pressure from passive funds and an additional $7 billion in active funds tracking the index. Keep in mind, Coinbase’s market capitalization is $62.26 billion. And this is going to be an ongoing advantage for Coinbase even when some of its peers like Kraken or Gemini go public in the not-so-distant-future.

How the Extortion Attempt Could Affect Crypto

Still, this case should be seen as a cautionary tale for everyone, and it reveals some critical questions for crypto moving forward. Legislators may look at exchange security even more closely as they try to finalize regulations to govern the industry before the August recess. A discussion draft released on May 5 includes boiler-plate language stating: 

A digital commodity exchange shall—

‘‘(A) establish and maintain a program of risk analysis and oversight to identify and minimize sources of operational and security risks, through the development of appropriate controls and procedures, and automated systems in accordance with industry standards.” 

I can certainly see Democrats, particularly the Elizabeth Warren wing, having some questions for Brian Armstrong and his brethren. 

This incident is also likely to be on the mind of investors considering other crypto IPOs likely to go forward this year. EToro just went public on Nasdaq with a very successful IPO, and Kraken and Gemini are kicking the tires on public offerings as well. As a comparison, when eToro filed to go public this past March, it had $1.2 billion in assets and $832 million in equity — a much smaller cushion than Coinbase. Financials for Kraken and Gemini are not yet available. Kraken has not yet filed to go public and Gemini issued a confidential filing with the SEC, so details are not available.  

Will Investors Reward a Pivot?

I wrote a profile on Armstrong for the cover of last year’s Forbes 400, where I focused on Coinbase’s push onto Base, its L2 on top of Ethereum, and a decentralized structure after years of only being centralized. I said at the time, “If there were such a thing as a ‘Too Big to Fail’ institution in the world of digital assets, Coinbase would be it…Crypto evangelists hate the idea of centralized power, but operationally, Coinbase is more similar to other command-and-control financial institutions like JPMorgan than it is to something like an employee-owned credit union.”

Base is undoubtedly a success for Coinbase — in fact it is its biggest product launch in years. Since it came online in August 2023 it has bridged over more than $5.8 billion in assets and generated over $100 million in fees for Coinbase. Now this is still a drop in the bucket for an exchange that made $2 billion in revenue in the first quarter of 2025 alone, but it is encouraging.

It remains too soon to tell when investors will start expecting big numbers from Base. In fact, I would not be surprised to see the numbers become more pedestrian even if the blockchain continues to grow. One milestone on its roadmap is to decentralize its sequencers, validators that approve transactions and batch them onto Ethereum, which will make Coinbase split its current 100% revenue share. So it's a long game. But it could be a very handy insurance plan should clients grow wary of Coinbase’s centralized offerings.

Is Coinbase’s Pain DeFi’s Gain?

Finally, I also wanted to take a peek at how major DeFi tokens performed today. After all, a security incident at a major centralized exchange is a tailor-made marketing opportunity for them. However, it appears that investors at least did not rush into these tokens, perhaps signaling that they did not see it as a big issue either. Most majors were down on the day, albeit at slightly smaller levels than Coinbase.

The lone exception is HYPE, the native token of Hyperledger, a quickly growing DeFi perpetuals exchange. And this growth is not even necessarily a repudiation of Coinbase, which only recently got into the perpetuals market. 

However, aside from price, one trend that I will be following in the coming days is that of the comparative flows in and out of Coinbase and these DeFi protocols.

But all in all, Coinbase is getting off as cleanly as it can from a potentially damaging situation. Investors have given it a pass. The stickiness of Coinbase’s app will likely mean that its clients will too.

But I would not expect it to get the same light treatment should something like this happen again.

Number of the Week: 62.96%

Bitcoin dominance, the total percentage of crypto’s market capitalization made up by bitcoin, dropped from above 65% this week to just above 62% before settling at 62.96% at the time of publication. 

Why does this matter? 

For starters, it means that investors are starting to think about another alt season, which occurs when traders roll bitcoin profits into other tokens. In the past these new categories were L1s such as Ethereum and Solana, NFTs, or, most recently, memecoins. During particularly bullish periods such as the ICO craze in 2017-2018 and the pandemic boom in 2021, it dropped below 40%. See next chart. 

Will that happen again? I’d venture to say not anytime soon, as those periods occurred before crypto ETFs existed and bitcoin became truly institutionalized. Additionally, as of now there is no major new fad that is going to drive the speculative cycle. The most optimistic trend right now is tokenization, but outside of stablecoins, which is a $245 billion business, everything else is about $22.49 billion. That is a rounding error for crypto’s $3.3 trillion market cap. But it is something to keep an eye on.

Chart of the Week: Ethereum’s Comeback

Ethereum has been the industry’s punching bag for much of the past year. And it was easy to see why. Leadership at its main steward, the Ethereum Foundation, was rocky, and eventually underwent a transition. It was getting criticized for being too expensive to use and cannibalizing its own growth by supporting L2s. Unchained also wrote some stories detailing how it was losing ground to competitors such as Solana. Just last week I wrote a trend piece exploring why three separate companies decided to utilize the Michael Saylor playbook with Solana, skipping over Ethereum altogether.

If all of that was not enough, this narrative permeated Ethereum’s price, which nosedived over the past year in comparison to these two big tokens before this week’s surge.

Well, who’s laughing now? Just as bitcoin stagnated above $100,000, Ethereum has surged over 57% since May 7 in what started out as a short squeeze, but could perhaps become somewhat bigger. It gained almost 30% on bitcoin. It just completed a major upgrade that should help with usability and scalability, and it seems primed to benefit from tokenization by leveraging its high points for trust and decentralization to win over skeptical TradFi firms.

Is another chapter about to be written?

Notable Risers and Fallers

Gainers: dogwifhat, PEPE, liquid staking ETH tokens

• Traders turned to blue-chip memecoins as bitcoin’s momentum stagnates. 

• Liquid staking ETH tokens pegged to the price of ETH rose alongside the base asset. Traders could look to underlying governance tokens for top liquid staking ETH tokens like LDO and RPT for future growth as an extension of Ethereum’s surge.

Losers: Bitcoin Cash and Stacks

• Trading activity for each is primarily rooted in speculation and momentum, drafting off of Bitcoin. With the main token’s price stalling above $100,000, traders are unwinding for other opportunities.